US Market Entry for European Consumer Brands

Stop losing US sales
to import fees and
no local presence.

We build your complete US commercial infrastructure — legal entity access, warehousing, fulfilment, and sales channels — in 7 days. Your inventory ships when you're ready. Your customers get 2–4 day domestic delivery. No import charges. No setup headaches.

90
Days to go live
1
Pallet minimum
50
States — sales tax covered
2–4
Day domestic delivery
$0
Import fees for your customers
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Most European brands know the US
is their biggest opportunity.
Most never fully act on it.

It's rarely the product. It's always the same four walls — and they compound on each other.

01 — TARIFFS
Import fees kill conversions

US customers abandon orders when unexpected import charges appear at checkout or on delivery. Your conversion rate collapses before the product even arrives.

02 — CREDIBILITY
No domestic presence, no deal

US retailers and sales reps won't commit to a brand shipping from overseas. Without a US address, US stock, and domestic fulfilment — you're not taken seriously.

03 — COMPLEXITY
Setup feels impossible

Entity formation, sales tax across 50 states, IOR compliance, 3PL setup — it becomes a project that takes 12–18 months and significant capital. Most brands stall here.

04 — SPEED
International shipping loses customers

2–4 week international delivery vs. 2–4 day domestic. High shipping costs, poor tracking, and long waits destroy repeat purchase rates before they start.

Your entire US operation
built in a week.
Ship when you're ready.

We've already built the infrastructure. You plug into it. Everything below happens on our side — in days, not months. Your inventory ships on your schedule, not ours.

Talk Us Through Your Brand →
01
Day 1 — Onboarding
We Learn Your Brand
  • Onboarding call — product categories, HS codes, pricing, existing US demand
  • US labelling and compliance review completed
  • Duty rate confirmed — you pay duties on cost price, not retail
  • Freight plan agreed for your first pallet whenever you're ready to ship
02
Days 2–4 — Legal & Compliance
Your US Presence Is Real
  • Trading access under our US C-Corp — you're a US business, immediately
  • Merchant of Record activated — sales tax handled across all 50 states, automatically
  • IOR bond assigned — we carry full import liability on every shipment
  • US business address, local phone number, and branded email live
03
Days 5–7 — Storefront & Fulfilment
Your US Store Is Open
  • US storefront live — USD pricing, domestic shipping rates, US payment methods
  • Warehouse account open — 1 pallet minimum, ready to receive your first shipment
  • Order management and fulfilment system connected end-to-end
  • Real-time inventory dashboard live — you always know what's on the shelf
04
Your Schedule — First Shipment
Your Inventory Lands. Orders Ship.
  • Send your first pallet whenever it suits — next week or next quarter
  • We handle freight coordination, customs clearance, and receiving
  • First US order ships domestically — 2–4 day delivery, zero import fees for your customer
  • Monthly US P&L report and dedicated account manager from day one

Infrastructure that would cost
10x more to build alone.

Every structural advantage below exists because we work across a portfolio of brands — the economics only work at shared scale.

A Real US Address. On Day One.

Your brand has a US street address, a local phone number, and a US email inbox — active from the moment you sign. US retailers and buyers see a US business. Not a European brand trying to break in.

✓ The difference between getting a reply and getting ignored
Your US Customers Pay. You Keep It.

As your Merchant of Record, we handle every dollar of US sales tax across all 50 states — collected, remitted, filed. You never touch it. No CPA, no multi-state registration, no annual compliance headache. It's just done.

✓ Replaces $2,000–5,000/yr in compliance costs
2–4 Day Delivery. No Import Fees.

Your US customers order from a US store, pay in dollars, and receive their order in 2–4 days with no surprise import charges at the door. The experience is identical to ordering from any US brand. Because to them, you are one.

✓ Converts the US demand you're already generating but losing
Start With One Pallet.

Most US 3PLs require substantial minimum volumes before they'll take you on. We can start with a single pallet because our warehouse costs are shared across an entire portfolio of brands. Low risk. Scalable. No volume gamble upfront.

✓ Test the market before committing to serious stock levels
IOR Bond Covered. Every Shipment.

Importing into the US requires an Importer of Record bond. Without one, your goods sit in customs. We carry the bond across our entire portfolio — meaning every shipment your brand sends clears smoothly, with full liability on our side.

✓ Saves $800+/yr or $200+ per individual shipment
Billed in Euros. Always.

Your monthly invoice is in euros. No FX exposure. No exchange rate surprises at the end of the month. You know exactly what your US operation costs — in the currency you run your business in.

✓ Complete cost certainty. Budget once. No variance.

Two ways in. One infrastructure.
Your inventory ships when you're ready.

Both tracks give you exactly the same US infrastructure, live in 7 days. The only difference is commitment length and monthly rate. Pick the one that fits where you are right now.

Track A
Committed Entry
6-month minimum. Best monthly rate.
  • US business address, phone & email — active Day 1
  • Trade under our US C-Corp — no entity needed
  • Merchant of Record — sales tax all 50 states, zero admin
  • IOR bond included — we carry full import liability
  • US warehouse from 1 pallet — 2–4 day domestic shipping
  • B2C & B2B fulfilment, returns handled
  • US-facing storefront (carbon copy of yours)
  • Customer support — EU & US hours
  • Monthly P&L report, quarterly planning call
6-month minimum · month-to-month after
Pricing on a call — built around your brand
Book an Intro Call →
Tier 2 / 3
Growth & Ownership
For brands ready to scale aggressively.
  • Everything in Track A & B
  • Faire US store setup & management
  • Vetted US sales rep introductions
  • Active retail outreach programme
  • Amazon full management & PPC
  • Dedicated US commercial rep option
  • Exclusive US distribution rights
  • Revenue share — we win when you win
Bespoke pricing

Growth tiers are a full commercial partnership. Pricing is built around your brand's revenue, channels, and ambition. Most brands move here after 6–12 months on Track A or B.

Let's Talk →

The US alone costs
€90,000–145,000 in Year 1.

That's before you've opened a single account or shipped a single order. Here's what the honest comparison looks like — and what Waymark replaces.

What You Need
DIY Cost
DIY Time
With Waymark
US entity, registered agent & EIN
$1,500–3,000
4–8 weeks
✓ Included — Day 1
Sales tax registration & annual compliance
$1,500–3,000/yr
2–3 months
✓ Included — all 50 states
Importer of Record (IOR) bond
$800+/yr
Weeks of admin
✓ Included — we carry it
3PL setup & warehouse minimum commitment
$3,000–10,000
1–3 months
✓ Included — 1 pallet min
US commercial manager (salary)
$80–120k/yr
3–6 months to hire
✓ Included in retainer
Faire store setup & Amazon brand registry
$1,500–3,000
Weeks
✓ Included from Tier 2
Waymark — infrastructure live, your inventory ships when you're ready
From €950/mo
Live in 7 days
vs. €90k–145k+ alone
Let's Talk Through Your Numbers
CB
Conor Breslin
Founder, Waymark Global
Donegal North America Consumer Brands Market Entry
Most agencies help you make things. We help you take them somewhere.

I'm originally from Donegal and have spent the past several years building a career in North America working with consumer brands. I've seen first-hand what holds European brands back from the US market — and it's almost never the product.

It's the infrastructure. The compliance complexity. The fact that getting set up properly takes 12–18 months and significant capital when you do it alone. I built Waymark Global to remove all of that — so brands can focus on what they're good at while we handle America.

Every brand we work with plugs into infrastructure we've already built and tested. That's why we can have you live in 7 days. That's why we can start with one pallet. And that's why the economics make sense at a fraction of the cost of doing it independently.

Book a Call With Conor

Your brand has
outgrown its postcode.
Let's find it a new home.

A 30-minute call is all it takes to find out whether Waymark is the right fit for your brand. No pitch. No pressure. Just an honest conversation about your US ambitions.

Book Your Free 30-Min Call

Free consultation · No commitment · 30 minutes